Meet Your Trainer


Hey, thanks for dropping by. I'm Alistair - founder, writer and resident fitness trainer around these parts.

Your time is precious so I’ll get straight to the point. I believe staying in shape should be simple and convenient.

That’s why I created this website.

Here you will find a carefully-crafted and minimalist training program, lots of nutritious recipes and a coffee-powered personal trainer (that’s me!) ready to answer all your questions.

No jargon, hype or silly fitness nonsense.

Not a fan of the gym? Short on time? You have come to the right place. My free kickstart guide can be done anytime, anywhere without the need for any special equipment.

And for those who need an extra boost getting started I provide a one-to-one personal training service available both locally in Brighton and online across the rest of the UK.

Sound good?

Then click on the button below to get started…